The primary challenge was to introduce and normalise an entirely new café culture in a city that was, at the time, unfamiliar with the concept. The brand needed to feel friendly and accessible enough to attract a curious new audience, yet aspirational enough to establish itself as a modern, trendsetting destination.
Our solution was "MONKY"—a charming character who became the friendly face of this new experience, making it instantly relatable and fun. We embedded his playful personality into every tangible detail, especially the unique die-cut menus and engaging table promos, which served as memorable conversation starters that delighted patrons.
Monk's Kitchen didn't just open its doors; it successfully kickstarted the café culture in Vijayawada and became a beloved and iconic local brand.
For us at orioneX this project was an opportunity to push the boundaries of what a character based logo can achieve.
Next projects.
(2016-25©)
