When the founders of Rawline approached us, they had a vision but no name: to create the ultimate shorts brand built on authenticity and core essentials. We were entrusted with building their identity from the ground up, starting with crafting the name 'Rawline' itself. Our comprehensive partnership included defining the brand strategy, designing the logo, and developing a full suite of assets including a brand guide, labels, and packaging.
Through intensive market research, we carved out a unique position for Rawline focused on minimalist aesthetics and superior material quality. We then developed a clean, bold logo and a cohesive brand system that communicated this premium, no-nonsense ethos across every touchpoint, from the hangtag to the online store.
The result is a strong, authentic brand, fully equipped with a confident identity to capture its target market and grow with purpose.
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(2016-25©)
