The primary challenge was to elevate Supasac's brand perception from a long-standing manufacturer to an undisputed industry leader, ready to compete on a global stage. This required an identity that communicated massive scale, technological superiority, and a forward-thinking vision, shaking off any outdated market perceptions.
We developed a modern, dynamic logo and a cohesive identity that projected strength, precision, and innovation. This new branding was strategically rolled out, from the architectural branding of the factory itself to a stunning brand launch at a major industry expo, creating a unified and powerful statement of market dominance.
The reimagined Supasac brand was met with immense industry awe, firmly establishing them as the definitive design and manufacturing leader in their category.
Next projects.
(2016-25©)